From Source of Energy to Energising Culture

Rebranding the Westergas area and introducing its new vision: energising culture. Westergas is a unique place with a constant stream of music, food, drinks, yoga, exhibitions, cinema and family activities, surrounded by nature. A place where almost anything can happen.

The new identity system is fueled by the Westergas’s eclectic programming and audiences, constantly interweaving with one another. The system is rooted in the wordmark, inspired on the unified but individual character of its buildings,

and a vibrant colour palette based on the use of opposing, complementary, colours. All in play in a rhythmic masthead system and layout that creates a stage and connects the contents.

From Source of Energy to Energising Culture

From Source of Energy to Energising Culture
From Source of Energy to Energising Culture

The branding included a new website, a printed journal a.o. and was introduced in a city campaign where the different categories were brought to life in collaboration with artists like Andreas Samuelsson, Lennard Kok and Lonneke van der Palen.

From Source of Energy to Energising Culture

ADCN Jury Feedback (Silver Lamp)
A unique identity system that perfectly embodies multi-disciplinary entities within this unique cultural park where creativity is celebrated. A flexible design system that allows playfulness, vibrancy, self-expression, and a mixed-media approach.

A multi-layered approach delivering a visual feast for the eyes, clearly communicating to different audience types, and staying relevant to local culture. The jury loved the fresh, expressive, and noncorporate feel – “We all want to go there, to see what’s happening!” A return to the love of graphic design and the arts underpinned by the Dutch design way of thinking.

Keep your distance
but stay close

With the global COVID-19 pandemic many of us spent several weeks in and out of video conference calls. This situation sparked an idea, we asked the world’s best designers, illustrators, animators, photographers, filmmakers and artists to create a collection of virtual backdrops to use in video call apps.

Keep your distance but stay close
Keep your distance but stay close
Distance By Post New

The backdrops added some much-needed creativity to video conferences whilst also raising awareness for the COVID-19 Solidarity Response Fund and promoting artists and their art.

Home Office Escape By Martijn Lambada
Keep your distance but stay close

Daan Rietbergen

Keep your distance but stay close

Shoplifter & Frame

Blumenbild By Johanna Noack
Keep your distance but stay close

Scheltens & Abbenes

Keep your distance but stay close

Piet Oudolf

Many international institutions such as the Rijksmuseum, the Serpentine Gallery Stedelijk Museum or Frame magazine did participate to the project. We also received works from David LaChapelle, Sabine Marcelis…

Keep your distance but stay close
Groovy Grainy Booties By NiCarpenter
Keep your distance but stay close

Visit gotyourback.space to download the backdrops and see all of the credits

Date

Partners

Territory, Charted

Making time count. Zuijderwijk / Vergouwe are a Dutch photographer couple who live nomadically with their three daughters – travelling the world and working on photography projects that document artistic interventions on landscapes. Their latest project Mapping is being showed at NewWerktheater and collected in a self-published book.

Territory, Charted
Territory, Charted

Shot primarily in the Isles of Mull and Iona (Scotland), the Mapping photographs depict large rock formations featuring a distinctive pattern of bright lines. These motifs, created entirely on location, are made by hand-drawing lines on the landscape with a laser pointer, and photographing the scenes at extremely low speed. The resulting images refer to the human urge to rationalize and understand our surroundings, as well as nodding to mankind’s relentless subjugation of nature.

Territory, Charted
Territory, Charted
Territory, Charted
Territory, Charted
Territory, Charted

Shot primarily in the Isles of Mull and Iona (Scotland), the Mapping photographs depict large rock formations featuring a distinctive pattern of bright lines. These motifs, created entirely on location, are made by hand-drawing lines on the landscape with a laser pointer, and photographing the scenes at extremely low speed. The resulting images refer to the human urge to rationalize and understand our surroundings, as well as nodding to mankind’s relentless subjugation of nature.

Territory, Charted
Territory, Charted
Territory, Charted

The edition, with a print run of 750, contains 100 special edition copies featuring an exclusive custom cover (where an abstract pattern of lines is silkscreened in laser green on black paper). These are presented in a corner-stapled cardboard box that also contains an Ultrachrome print of one of the artists’ works.

Date

Partners

  • Writing
  • Maartje van den Heuvel
  • Fiona Menzies
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