From Source of Energy to Energising Culture
Rebranding the Westergas area and introducing its new vision: energising culture. Westergas is a unique place with a constant stream of music, food, drinks, yoga, exhibitions, cinema and family activities, surrounded by nature. A place where almost anything can happen.
The new identity system is fueled by the Westergas’s eclectic programming and audiences, constantly interweaving with one another. The system is rooted in the wordmark, inspired on the unified but individual character of its buildings,
and a vibrant colour palette based on the use of opposing, complementary, colours. All in play in a rhythmic masthead system and layout that creates a stage and connects the contents.
The branding included a new website, a printed journal a.o. and was introduced in a city campaign where the different categories were brought to life in collaboration with artists like Andreas Samuelsson, Lennard Kok and Lonneke van der Palen.
ADCN Jury Feedback (Silver Lamp)
A unique identity system that perfectly embodies multi-disciplinary entities within this unique cultural park where creativity is celebrated. A flexible design system that allows playfulness, vibrancy, self-expression, and a mixed-media approach.
A multi-layered approach delivering a visual feast for the eyes, clearly communicating to different audience types, and staying relevant to local culture. The jury loved the fresh, expressive, and noncorporate feel – “We all want to go there, to see what’s happening!” A return to the love of graphic design and the arts underpinned by the Dutch design way of thinking.