Creating a world of art to celebrate the launch of a new retail destination. For the official opening of the Kalverpassage in Amsterdam, which included the unveiling of the spectacular light artwork by Sigrid Calon, we designed a special pop-up gallery, a publication, and exclusive items such as bespoke scarves. All completely in line with the style of the artwork: sleek, geometric and colourful.
Exploring the limits and possibilities of her iconic triangular grid was the starting point for the creation of a physical space and additional collateral. From conceptual and creative development through to production, the project included the editorial design for a limited-edition publication, tote bags and silk scarves featuring Sigrid’s iconic work.
A bold, graphic and colourful pop-up space brings Sigrid’s geometric world together into one colourful journey.