Unboring Life
Bringing the opposite of boring to life. The optimism, playfulness, vibrance and boldness of being a student applied to everyday objects and moments. The visual identity combines artful graphics, tongue-in-cheek statements and a strong colour palette of yellow, black and white to create an environment that is never boring.
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_03@2x.gif)
The custom-made The Student Hotel typography, the logo and colour palette anchor the brand, which creates the opportunity to add a layer of diverse and playful graphic styles, one-off designs and unexpected use of colour to keep the brand and its many hotels interesting and fresh.
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_04@2x-1872x1242.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/02/staat_the-student-hotel_brand_05a@2x-876x1040.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/02/staat_the-student-hotel_brand_06a@2x-876x792.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_07.gif)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_11@2x-1872x1456.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_13@2x-876x1120.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_14@2x-876x600.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_15@2x-876x600.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_16@2x.jpg)
![Unboring Life](https://www.staat.com/wp-content/uploads/2019/01/staat_the-student-hotel_brand_17@2x-1872x1336.jpg)