A Hotel with Attitude

Bringing the opposite of boring to life. The optimism, playfulness, vibrance and boldness of being a student applied to everyday objects and moments. The visual identity combines artful graphics, tongue-in-cheek statements, and a strong colour palette of yellow, black and white to create an environment that is never boring.

The Student Hotel Brand

The custom-made The Student Hotel typography, the logo and colour palette anchor the brand, which creates the opportunity to add a layer of diverse and playful graphic styles, one-off designs, and unexpected use of colour to keep the brand and its many hotels interesting and fresh.

The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand
The Student Hotel Brand

Can’t Buy Me Love

Creating a unique environment for those who already have everything. There are two things money can’t buy: friends and taste. Instead of a member’s club, House of the Purple (Private Members Club developed for Hyundai Capital) was designed as a home of a dear friend. One with discerning taste who invites you into his house.

House of the Purple

A place to explore and discover, House of the Purple is a home to enjoy each other’s company, surrounded by a thoughtful curation of first dibs,

iconic artworks, unique books, inspiring magazines and the best wine and food.

House of the Purple
House of the Purple
House of the Purple

From naming and branding, to interior and curation, every part of House of the Purple breathes an intimate yet exclusive sophistication. The love and attention that went into each detail reflects the level of perfection one can expect as a Purple cardholder.

House of the Purple
House of the Purple
House of the Purple
House of the Purple

Client

Date

Partners

  • Production Custom Furniture
  • Fiction Factory
  • Lighting Programming
  • Light and Shade Lighting Consultants (Seoul)

Home Cooking
Made Easy

Rethinking a food retail experience from scratch. With an appreciation for design and local artisanal products, Bilder & de Clercq presents a well-thought-out & feel-good shopping experience. The complete interior with bespoke presentation furniture fits perfectly with the store’s innovative character.

Bilder & de Clercq

Hand-crafted tiles, copper fittings, custom-made furniture in wood and steel, a concrete floor and vintage elements / furniture give Bilder & De Clercq a light, industrial feel whilst keeping that traditional sense of visiting a quality grocery.

Bilder & de Clercq
Bilder & de Clercq
Bilder & de Clercq

From the name, identity, photography and communication to coffee cups and denim aprons (made by students of The Amsterdam Jeans School), each element of the brand was thoughtfully designed to be a seamless fit with the interior. In collaboration with Google an app was developed to order the dishes and products via your smartphone.

Bilder & de Clercq
Bilder & de Clercq
Bilder & de Clercq
Bilder & de Clercq
Bilder & de Clercq
Bilder & de Clercq

Date

Partners

Huys Sweet Home

Huys

Bringing the best of the Netherlands to 404 Park Ave South New York. Once, New York was called New Amsterdam. So to name a high-end property project in New York City ‘Huys’ (old-dutch for ‘house’), only made sense. Not just its name, but also the design, communication and branding breathes Dutch exclusivity.

Huys
Huys

Dutch heroes such as New York Highline architect Piet Oudolf, architect and designer Piet Boon, and iconic ceramics company Royal Tichelaar Makkum were invited to contribute their globally renowned expertise to bring the best of the Netherlands to 404 Park Ave South.

Huys
Huys
Huys
Huys
Huys

Developed by the Kroonenberg Group, a power house in Dutch real estate, Huys offers exclusive apartments and penthouses with a distinct Dutch signature.

Huys
Huys
Huys
Huys
Huys
Huys
Huys

A luxurious sales book combines craftsmanship with storytelling. White linen is offset with blue edge tinting, and craft paper shutter pages are decorated with copper foil patterns, inspired by the interior architecture of the building.

Huys

Date

Partners

Redefining Student Housing

Leading the future of student housing with a whole new concept: The Student Hotel. Getting rid of the legacy of ugly design, lack of communal spaces and dysfunctional rooms you’d never want to spend time in, The Student Hotel is a boutique-hotel-meets-student-campus-concept that provides students the perfect circumstances for the most inspiring time of their life, and gives the young-at-heart tourists the opportunity to enjoy the inspiring vivid student culture. A 360° project including naming, branding, interior and furniture design, and much more.

Amsterdam City

The Student Hotel

A student is someone in an exciting phase where life develops in many different fields. The Student Hotel provides the best possible environment for amplifying this social, intellectual and fun period. A space designed to keep your student spirit alive; open, curious, unfinished.

The Student Hotel
The Student Hotel

Amsterdam West

The Student Hotel
The Student Hotel
The Student Hotel
The Student Hotel

Every last square metre of the ground floor is a valve in the heart, designed to include and bring people together. It’s a place that inspires, encourages and energises students to reach for the next level. And where you can have lots of fun in the meantime.

Den Haag

The Student Hotel

Encompassing a ‘hotel-style living’ whilst keeping it real, the interiors showcase an energetic mix of new, vintage, custom-made, and modern design furnishing, inspired on a student residence and the variety in items students contribute to their new dwelling.

The Student Hotel
The Student Hotel
The Student Hotel

Eindhoven

The Student Hotel
The Student Hotel

Supporting the bold and inspirational identity of The Student Hotel, graphic blow-ups and unexpected colour statements were directly composed onto the walls offering a colourful contrast with the building.

The Student Hotel

Groningen

The brand’s attitude comes to life through enlarged quotes and graphic patterns integrated in the exterior and interior of the building. Bespoke type and signage are specifically developed for The Student Hotel.

The Student Hotel
The Student Hotel
The Student Hotel
The Student Hotel

Rotterdam

The Student Hotel includes next to the rooms: a private gym, basketball court, bar-restaurant, study spaces, laundry room, game room, reception & lobby, VanMoof bikes.

The Student Hotel
The Student Hotel
The Student Hotel
Menu