Unboring Life

Bringing the opposite of boring to life. The optimism, playfulness, vibrance and boldness of being a student applied to everyday objects and moments. The visual identity combines artful graphics, tongue-in-cheek statements and a strong colour palette of yellow, black and white to create an environment that is never boring.

Unboring Life
Unboring Life
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Unboring Life

The custom-made The Student Hotel typography, the logo and colour palette anchor the brand, which creates the opportunity to add a layer of diverse and playful graphic styles, one-off designs and unexpected use of colour to keep the brand and its many hotels interesting and fresh.

Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life
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Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life
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Unboring Life
Unboring Life
Unboring Life
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Unboring Life
Unboring Life
Unboring Life
Unboring Life
Unboring Life

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Client

Date

Partners

Can’t Buy Me Love

Creating a unique environment for those who already have everything. There are two things money can’t buy: friends and taste. Instead of a member’s club, House of the Purple (Private Members Club developed for Hyundai Capital) was designed as a home of a dear friend. One with discerning taste who invites you into his house.

Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
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A place to explore and discover, House of the Purple is a home to enjoy each other’s company, surrounded by a thoughtful curation of first dibs,

iconic works of art, unique books, inspiring magazines and the best wine and food.

Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
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From naming and branding to interior and curation, every part of House of the Purple breathes an intimate yet exclusive sophistication. The love and attention that went into each detail reflects the level of perfection one can expect as a Purple cardholder.

Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
Can’t Buy Me Love
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Can’t Buy Me Love

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Client

Date

Partners

  • Production Custom Furniture
  • Fiction Factory
  • Lighting Programming
  • Light and Shade Lighting Consultants (Seoul)

Home Cooking
Made Easy

Rethinking a food retail experience from scratch. With an appreciation for design and local artisanal products, Bilder & de Clercq presents a well-thought-out and feel-good shopping experience. The complete interior with bespoke presentation furniture fits perfectly with the store’s innovative character.

Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy
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Home Cooking Made Easy

Handcrafted tiles, copper fittings, custom-made furniture in wood and steel, a concrete floor and vintage elements/furniture give Bilder & De Clercq a light, industrial feel while keeping that traditional sense of visiting a quality grocery store.

Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy

From the name, identity, photography and communication to coffee cups and denim aprons (made by students of The Amsterdam Jeans School), each element of the brand was thoughtfully designed to be a seamless fit with the interior. In collaboration with Google, an app was developed to order the dishes and products via your smartphone.

Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy
Home Cooking Made Easy

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Client

Date

Partners

Huys Sweet Home

Huys Sweet Home

Bringing the best of the Netherlands to 404 Park Ave South New York. Once, New York was called New Amsterdam. So to name a high-end property project in New York City ‘Huys’ (old-Dutch for ‘house’), only made sense. Not just its name, but also the design, communication and branding breathes Dutch exclusivity.

Huys Sweet Home
Huys Sweet Home

Dutch heroes such as New York Highline architect Piet Oudolf, architect and designer Piet Boon and iconic ceramics company Royal Tichelaar Makkum were invited to contribute their globally renowned expertise to bring the best of the Netherlands to 404 Park Ave South.

Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home

Developed by the Kroonenberg Groep, a power house in Dutch real estate, Huys offers exclusive apartments and penthouses with a distinct Dutch signature.

Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home
Huys Sweet Home

A luxurious sales book combines craftsmanship with storytelling. White linen is offset with blue edge tinting and craft paper shutter pages are decorated with copper foil patterns inspired by the interior architecture of the building.

Huys Sweet Home

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Partners

Redefining Student Housing

Leading the future of student housing with a whole new concept: The Student Hotel. Getting rid of the legacy of ugly design, lack of communal spaces and dysfunctional rooms you’d never want to spend time in, The Student Hotel is a boutique-hotel-meets-student-campus concept that provides students with the perfect circumstances for the most inspiring time of their life, and gives the young-at-heart tourists the opportunity to enjoy the inspiring vivid student culture. A 360° project including naming, branding, interior and furniture design, and much more.

Amsterdam City

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Redefining Student Housing

A student is someone in an exciting phase in which life develops in many different fields. The Student Hotel provides the best possible environment for amplifying this social, intellectual and fun period. A space designed to keep your student spirit alive: open, curious, unfinished.

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Amsterdam West

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing

Every last square metre of the ground floor is a valve in the heart, designed to include and bring people together. It’s a place that inspires, encourages and energizes students to reach for the next level – and where you can have lots of fun in the meantime.

Den Haag

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Redefining Student Housing

Encompassing a ‘hotel-style living’ while keeping it real, the interiors showcase an energetic mix of new, vintage, custom-made and modern design furnishing, inspired by student residences and the variety in items students contribute to their new dwelling.

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing

Eindhoven

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Redefining Student Housing

Supporting the bold and inspirational identity of The Student Hotel, graphic blow-ups and unexpected colour statements were directly composed on the walls, offering a colourful contrast to the building.

Redefining Student Housing

Groningen

The brand’s attitude comes to life through enlarged quotes and graphic patterns integrated in the exterior and interior of the building. Bespoke typeface and signage are specifically developed for The Student Hotel.

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Redefining Student Housing
Redefining Student Housing
Redefining Student Housing

Rotterdam

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing
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Besides rooms, The Student Hotel includes a private gym, a basketball court, a bar-restaurant, study spaces, a laundry room, a game room, a reception and lobby and VanMoof bikes.

Redefining Student Housing
Redefining Student Housing
Redefining Student Housing

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Client

Date

Partners

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