The Robots are Coming
Inspiring the next generation of Elon Musks. THERE TECH LAB is where kids and their parents can meet robots, learn about AI and experience the wonder of technology. The introduction campaign features playful robot experiments and philosophical questions about technology.
Together with Tomorrow Bureau we developed animations of five charming robots learning different skills. The films run on various channels, from Youtube to Facebook.
The campaign launch combines online with print and digital OOH locations in Amsterdam to introduce THERE TECH LAB to the city.
The robot experiments refer to the various experiences and activities THERE TECH LAB has to offer. It’s all about self-learning through trial and error. The essence of innovation.
The robots were designed to look playful yet industrial, to appeal to both kids and adults.