A Classic Remastered
Creating a theatrical centrepiece. The rich heritage of the famous Santos watch plays out in a visual narrative, centred around the product. From an outline of the iconic watch, to an iconic, luxurious and layered story-telling window with room for variation and scalability. Strong composition, rigid use of colour, and hypnotising movement result in an impactful window display with stopping power.
The installation is inspired by the original Santos airplane. A tapered clean steel stage decorated with rivets hinting back to aviation aesthetics
draws your attention into the centre of the window, where a large rotating propeller functions as a dramatic backdrop for the product.