Misguiding Materiality

Joining creative forces. Material Turn is a book published jointly by Baumeister Jung, Supermarché, and …,staat. A project at the intersection of art, fashion, design and photography, the book presents a series of garments designed ad hoc by Melitta Baumeister and photographed by Paul Jung.

Misguiding Materiality

In the book, Baumeister’s clothes (which are made of singular materials like Tyvek, black velvet and PVC) are portrayed in a number of abstract situations. The resulting images, in combination with an editorial design that is fluid and free of constraints, lend themselves to interpretation and deceit: the reader is led to make assumptions on the materiality of the garments based on their reflectiveness, the acting of the model, and the size and positioning of the images.

Misguiding Materiality
Misguiding Materiality

Taking advantage of its subject matter, the publication is printed on various weights of the same paper. Pages with the thinnest paper are printed on one side only, resulting in a number of intermediate stages where the only visible thing is a phantasmagorical rendering of the images underneath the page.

Misguiding Materiality
Misguiding Materiality
Misguiding Materiality
Misguiding Materiality

The subject matter of the project is explored from every angle. In spite of its apparently simple execution, the book features a cover that is both embossed and debossed, depending on the reading direction of its text.

Misguiding Materiality

Date

Independent Beauty

Redesigning the Netherlands foremost beauty magazine. Intelligently inspiring and feminine; playfully edgy with a touch of glamour and surrealism. A great platform for flexing editorial design skills and breathing a new lease of life into this beautiful publication.

Independent Beauty
Independent Beauty
Independent Beauty
Independent Beauty
Independent Beauty
Independent Beauty

MirrorMirror offers the exciting opportunity to collaborate with both new talent in styling and photography, and with established names, such as Jules Julien, David LaChapelle, Jasper Abels, Wendelien Daan, Majid Karrouch, Antoni+Alison, Edel Verzijl, Baptiste Olivier, Ferry van der Nat,  Marcel van der Vlugt, Frans Ankoné, Carmen Kemmink, Charlie de Keersmaecker, Pernell Kusmus, Mat Maitland, Lylexox, Petrovsky & Ramone, Danielle Kwaaitaal, Koen Hauser, Roxy van Bemmel, Daan Kneppers, Lois Cohen, Martin Sweers, Jouke Bos.

Independent Beauty
Independent Beauty
Independent Beauty
Independent Beauty
Independent Beauty

Client

Date

Partners

So Fresh It Hurts!

Celebrating 15 years of the vibe called Appelsap. Starting out as a free summer jam back in 2000, Appelsap today is one of the iconic music festivals in the Netherlands, bringing acts that range from local talent to the elite of world-class hip hop, Grime, R&B and progressive electronic music.

So Fresh It Hurts

The book SO FRESH IT HURTS tells a visual story about Amsterdam street culture and Appelsap as a key player in the development of the scene. The brand stands for fresh music, fashion, talent, art, street culture, design and nightlife and these topics form the umbrella of a unique story: SO FRESH IT HURTS.

So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts
So Fresh It Hurts

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Date

Partners

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