Misguiding Materiality
Joining creative forces. Material Turn is a book published jointly by Baumeister Jung, Supermarché, and …,staat. A project at the intersection of art, fashion, design and photography, the book presents a series of garments designed ad hoc by Melitta Baumeister and photographed by Paul Jung.
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_02@2x-2200x1470.jpg)
In the book, Baumeister’s clothes (which are made of singular materials like Tyvek, black velvet and PVC) are portrayed in a number of abstract situations. The resulting images, in combination with an editorial design that is fluid and free of constraints, lend themselves to interpretation and deceit: the reader is led to make assumptions on the materiality of the garments based on their reflectiveness, the acting of the model, and the size and positioning of the images.
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_03@2x.jpg)
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_04@2x.jpg)
Taking advantage of its subject matter, the publication is printed on various weights of the same paper. Pages with the thinnest paper are printed on one side only, resulting in a number of intermediate stages where the only visible thing is a phantasmagorical rendering of the images underneath the page.
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_05@2x-2200x1466.jpg)
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_07@2x.jpg)
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_08@2x.jpg)
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_010@2x-2200x1467.jpg)
The subject matter of the project is explored from every angle. In spite of its apparently simple execution, the book features a cover that is both embossed and debossed, depending on the reading direction of its text.
![Misguiding Materiality](https://www.staat.com/wp-content/uploads/2019/03/staat_affaire_PaulJung_MaterialTurn_011@2x-2200x1466.jpg)
Client
Date
- Fashion Design
- Melitta Baumeister
- Photography
- Paul Jung
- Co-published by
- Supermarché
- Baumeister Jung