The Art of
Mixing & Blending
Presenting the world’s oldest distillery brand to the audience of today in a physical environment. The award-winning House of Bols Cocktail & Genever experience takes visitors on a flavour journey through the history and future of cocktails. Using interactive installations and immersive storytelling, they are invited to discover which secrets hide behind the production, sourcing and flavour of the best cocktails. The tour ends with a personalised serve in a bespoke bar. The perfect start to a great night.
Designed as a self-guided tour, the full-sensory experience blends new technology with traditional craftsmanship to immerse visitors in a world of flavour. Each one of the 17 independent spaces breathes a unique atmosphere, and brings a cocktail story to life through storytelling and design. From the inception of the company, to the sourcing of the ingredients to making your own cocktail in the bar.
“Seventeen unique spaces are collected together in one place that all give a new insight into the Bols brand in a three dimensional, contemporary way in terms of their atmosphere, experience and use of materials. It is clear to see that the client and the designers together have created a really multidisciplinary experience space out of enthusiasm combined with an equally clear and coordinated vision.”
Jury Result Dutch Design Awards – The Best Dutch Design of 2007