First-Ever On-Demand Personal Cinema
Unleashing the power of personalised & decentralised entertainment with the first-ever on-demand private cinema. Play Anything, Anywhere, Anytime. From naming and strategy, to branding, communication and interior design, we created the entire brand world.
An immersive and unique cinematic experience unlike any other in bespoke private high-end design spaces for 2, 5 or 7 people.
A new era for cinema has arrived. The(Any)Thing offers on-demand private showings of the newest films at boutique movie houses. Via app film-lovers can book the film of their choice, from the latest blockbusters and newest releases to classics and personal favorites.
The booths feature custom-made sound-proof panelings, Lazy Modernist chairs by atelier van Lieshout with custom upholstery by Kvadrat/Febrik, and a side table by New Tendency from Berlin.