Turning The Everyday
Into the Iconic
Exciting every parent on the move. Becoming a parent doesn’t mean loosing your aesthetic appetite. This insight sparked a series of unique collaborations between Bugaboo and the likes of Andy Warhol Foundation, the family of Vincent van Gogh, Missoni and Marc Jacobs, and established Bugaboo as the most stylish stroller out there.
Bugs, cars, bananas, flowers, and Marilyn Monroe. Together with the Andy Warhol Foundation various iconic artworks were selected to create graphic patterns and prints for fabrics and accessories. A colorful, joyful and beautiful journey guaranteed.
Dutch originals meet. For a collaboration with the Van Gogh Museum in Amsterdam an artwork was chosen that couldn’t be more appropriate.
The Vincent van Gogh painting Almond Blossom, which he made for his new born nephew, represents new life. A perfect match.
Bugaboo X Missoni really showed the potential of the Bugaboo collaborations. The recognizable patterns of the high-end Italian fashion house Missoni turned the stroller instantly into a fashion statement. Parents and media all around the world fell in love with this iconic special edition.
The longterm partnership between Bugaboo and (PRODUCT)RED™ was a unique opportunity for the stroller brand to contribute to the fight against AIDS in Africa by donating a percentage of every product sold to the organisation.
The Bugaboo collaborations were based on the successful limited edition Bugaboo By: Bas Kosters. Linking Bugaboo to upcoming fashion designers provided new opportunities for creative partnerships.