The all-in-one-and-only

Bugaboo Cameleon

Giving a stage to the original stroller that changed the stroller category. The all-in-one-and-only Bugaboo Cameleon became the must-have solution for modern parents. Highlighting its iconic design, the campaign shows the Bugaboo Cameleon in an artistic interpretation of the world it conquered so successfully.

Bugaboo Cameleon

A close collaboration with the talented photographer Gregoire Alexander and set designer Jean Michel Bertin resulted in a beautiful aesthetic image that portrays the Bugaboo Cameleon as never seen before.

Bugaboo Cameleon
Bugaboo Cameleon

There’s Nothing Like a Bugaboo

Proofing with a clear and confident campaign why There’s Nothing Like a Bugaboo. Three emotive and elegant films and stills, directed and shot by Leila and Damien de Blinkk, each convey the unique sensation of using the easy, comfortable and versatile Bugaboo in everyday life.

Bugaboo changed the stroller category since the late nineties with design-driven high-end products and a unique brand. This campaign needed to tell the practical benefits of the strollers, yet in the sophisticated and stylish Bugaboo way Bugaboo.

Bugaboo Category Leadership
Bugaboo Category Leadership
Bugaboo Category Leadership
Bugaboo Category Leadership
Bugaboo Category Leadership

The effortless feeling of riding a Bugaboo is expressed by the use of only natural light and considered compositions Leila and Damien de Blinkk are known for.

Show Your Style

Having the stroller to match your lifestyle. The new Bugaboo Bee comes with a whole range of new colours and customisation options. Finally a stroller that goes with your outfit. The playful campaign connects various customisation configurations to personality (stereo)types, with a hint of humour and exaggeration.

Bugaboo Bee5 Evo

From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.

Bugaboo Bee5 Evo

The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.

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Date

Partners

The 'Yes!' Stroller

Allowing parents to continue saying YES! to the things they love. Bugaboo has always believed that parenthood doesn’t have to mean a compromise in lifestyle. And with the new Bugaboo Fox they don’t have to. Through continuous evolution of every detail of their strollers, Bugaboo Fox is the best yet: a lifestyle revolution for parents

Bugaboo Fox
Bugaboo Fox
Bugaboo Fox

Say ‘YES!’ to invites. say ‘YES!’ to travel. say ‘YES!’ to freedom. say ‘YES!’ to serendipity. Whether it’s travelling, socialising, shopping, or simply being outdoors, the Bugaboo Fox allows parents to continue saying YES! to the things they love.

Bugaboo Fox

Turning The Everyday
Into the Iconic

Exciting every parent on the move. Becoming a parent doesn’t mean loosing your aesthetic appetite. This insight sparked a series of unique collaborations between Bugaboo and the likes of Andy Warhol Foundation, the family of Vincent van Gogh, Missoni and Marc Jacobs, and established Bugaboo as the most stylish stroller out there.

Bugaboo Creative Collaborations
Bugaboo Creative Collaborations
Bugaboo Creative Collaborations
Bugaboo Creative Collaborations
Bugaboo Creative Collaborations

Bugs, cars, bananas, flowers, and Marilyn Monroe. Together with the Andy Warhol Foundation various iconic artworks were selected to create graphic patterns and prints for fabrics and accessories. A colorful, joyful and beautiful journey guaranteed.

Bugaboo Creative Collaborations
Bugaboo Creative Collaborations

Dutch originals meet. For a collaboration with the Van Gogh Museum in Amsterdam an artwork was chosen that couldn’t be more appropriate.

The Vincent van Gogh painting Almond Blossom, which he made for his new born nephew, represents new life. A perfect match.

Bugaboo Creative Collaborations

Bugaboo X Missoni really showed the potential of the Bugaboo collaborations. The recognizable patterns of the high-end Italian fashion house Missoni turned the stroller instantly into a fashion statement. Parents and media all around the world fell in love with this iconic special edition.

Bugaboo Creative Collaborations

The longterm partnership between Bugaboo and (PRODUCT)RED™ was a unique opportunity for the stroller brand to contribute to the fight against AIDS in Africa by donating a percentage of every product sold to the organisation.

Bugaboo Creative Collaborations
Bugaboo Creative Collaborations

The Bugaboo collaborations were based on the successful limited edition Bugaboo By: Bas Kosters. Linking Bugaboo to upcoming fashion designers provided new opportunities for creative partnerships.

Bugaboo Creative Collaborations
Bugaboo Creative Collaborations

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Partners

Kid, Kids and Goods

Bugaboo Donkey
Bugaboo Donkey

Introducing the Bugaboo Donkey, a multi-purpose stroller that can be converted into mono, duo or twin, with a real working life-size carousel. The all-white kinetic installation traveled the world and showed the stroller in all possible configurations within one cycle, together with iconic lifestyle objects, such as lipstick, sunglasses, and a guitar.

Bugaboo Donkey

The contrasting white wheel rims inspired an aesthetic context to present the Bugaboo Donkey all black edition. Convert to black.

Bugaboo Donkey
Bugaboo Donkey

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Partners

  • Film production
  • Circus
  • Music / sound design
  • Hype (Paris)
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