Show Your Style
Having the stroller to match your lifestyle. The new Bugaboo Bee comes in a whole range of new colours and with customization options. Finally a stroller that goes with your outfit. The playful campaign connects various customization configurations to personality (stereo)types, with a hint of humour and exaggeration.
From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.
The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.