Show Your Style by ANDSTAAT

Show Your Style

Having the stroller to match your lifestyle. The new Bugaboo Bee comes in a whole range of new colours and with customization options. Finally a stroller that goes with your outfit. The playful campaign connects various customization configurations to personality (stereo)types, with a hint of humour and exaggeration.

From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.

The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.

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Project

Client

Bugaboo

Date

2017

Partners

Illustration
Quentin Monge (Creasenso)
Animation
Kasper Ophof
Sound Design
Wouter Tjaden

The 'Yes!' Stroller

Allowing parents to continue to say YES! to the things they love. Bugaboo has always believed that parenthood doesn’t have to compromise your lifestyle. And with the new Bugaboo Fox, there’s no need to. Through the continuous evolution of every detail of its strollers, Bugaboo presents its best yet: the Bugaboo Fox: a lifestyle revolution for parents.

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Say ‘YES!’ to invites. Say ‘YES!’ to travel. Say ‘YES!’ to freedom. Say ‘YES!’ to serendipity. Whether it’s travelling, socializing, shopping, or simply being outdoors, the Bugaboo Fox allows parents to continue to say YES! to the things they love.

Project

Turning the Everyday
Into the Iconic

Exciting every parent on the move. Becoming a parent doesn’t mean losing your aesthetic appetite. This insight sparked a series of unique collaborations between Bugaboo and the likes of The Andy Warhol Foundation, the family of Vincent van Gogh, Missoni and Marc Jacobs, establishing Bugaboo as the most stylish stroller out there.

Bugs, cars, bananas, flowers and Marilyn Monroe. Together with the Andy Warhol Foundation various iconic works of art were selected to create graphic patterns and prints for fabrics and accessories. A colorful, joyful and beautiful journey guaranteed.

Dutch originals meet. For a collaboration with the Van Gogh Museum in Amsterdam, a work of art was chosen that couldn’t be more appropriate.

The Vincent van Gogh painting Almond Blossom, which he made for his new-born nephew, represents new life. A perfect match.

Bugaboo X Missoni really showed the potential of the Bugaboo collaborations. The recognizable patterns of the high-end Italian fashion house Missoni instantly turned the stroller into a fashion statement. Parents and media all around the world fell in love with this iconic special edition.

The partnership between Bugaboo and (PRODUCT)RED™ gave the stroller brand the opportunity to contribute to the fight against AIDS in Africa by donating a percentage of each product sold to the organization.

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The Bugaboo collaborations were based on the successful limited edition Bugaboo By: Bas Kosters. Linking Bugaboo to upcoming fashion designers provided new opportunities for creative partnerships.

Project

Client

Bugaboo

Date

Partners

Special (PRODUCT)RED™
Photographer Marcel van der Vlugt
Special Andy Warhol
Andy Warhol Foundation
Special Missoni
Photography & Art Direction Barrie Hullegie & Sabrina Bongiovanni
Styling: Maarten Spruyt

Special Denim
Photography: Petrovsky & Ramone
Styling: Samuel de Goede
Special Bas Kosters
Bas Kosters
Special Van Gogh
Van Gogh Museum

Special Viktor and Rolf
Viktor and Rolf
Video: Lernert & Sander

Kid, Kids and Goods

Introducing the Bugaboo Donkey, a multipurpose stroller that can be converted into mono, duo or twin, with a real working life-size carousel. The all-white kinetic installation traveled the world and showed the stroller in all possible configurations within one cycle, together with instantly recognizable lifestyle objects such as lipstick, sunglasses, and a guitar.

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The contrasting white wheel rims inspired an aesthetic context to present the Bugaboo Donkey all black edition. Convert to black.

Project

Client

Bugaboo

Date

2011

Partners

Film & photography
Scheltens & Abbenes
Set Build
Anything Is Possible

Film production
Circus
Music / sound design
Hype (Paris)

All Black Photography
Ram van Meel
All Black Set Design
The Set Company & J—U———R

The All-in-One-and-Only

Giving a stage to the original stroller that changed the idea of the stroller forever. The all-in-one-and-only Bugaboo Cameleon became the must-have solution for modern parents. Highlighting its iconic design, the campaign shows the Bugaboo Cameleon in an artistic interpretation of the world it conquered so successfully.

A close collaboration with talented photographer Gregoire Alexander and set designer Jean Michel Bertin resulted in a beautiful aesthetic image that portrays the Bugaboo Cameleon as never seen before.

Project

Client

Bugaboo

Date

2010

Partners

Photographer
Grégoire Alexandre
Set Design
Jean Michel Bertin

There’s Nothing Like a Bugaboo

Proving with a clear and confident campaign why There’s Nothing Like a Bugaboo. Three emotive and elegant films and stills, directed and shot by Leila and Damien de Blinkk, each convey the unique sensation of using the easy, comfortable and versatile Bugaboo in everyday life.

Bugaboo changed the stroller category in the late 1990s with design-driven high-end products and a unique brand. This campaign needed to promote the practical benefits of the strollers, but in the sophisticated and stylish Bugaboo way.

The effortless feeling of riding a Bugaboo is expressed by the use of only natural light and the considered compositions Leila and Damien de Blinkk are known for.