Show Your Style
Having the stroller to match your lifestyle. The new Bugaboo Bee comes in a whole range of new colours and with customization options. Finally a stroller that goes with your outfit. The playful campaign connects various customization configurations to personality (stereo)types, with a hint of humour and exaggeration.
![Show Your Style](https://www.staat.com/wp-content/uploads/2019/01/staat_bugaboo_bee5-evo_02@2x-2200x1554.jpg)
From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.
![Show Your Style](https://www.staat.com/wp-content/uploads/2019/01/staat_bugaboo_bee5-evo_03@2x-2200x1514.png)
The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.
Client
Date
Partners
- Illustration
- Quentin Monge (Creasenso)
- Animation
- Kasper Ophof
- Sound Design
- Wouter Tjaden