Show Your Style
Having the stroller to match your lifestyle. The new Bugaboo Bee comes with a whole range of new colours and customisation options. Finally a stroller that goes with your outfit. The playful campaign connects various customisation configurations to personality (stereo)types, with a hint of humour and exaggeration.
From Yoga mums and DYI dads, to city dwellers and minimalists, each personality type comes to life through short fun, optimistic and colourful animations and illustrations.
The global campaign allowed for specific local executions that addressed the lifestyles of neighbourhoods and cities through advertising and retail communication.