So Fresh It Hurts!
Celebrating 15 years of the vibe called Appelsap. Starting out as a free summer jam back in 2000, Appelsap today is one of the iconic music festivals in the Netherlands, bringing acts that range from local talent to the elite of world-class Hiphop, Grime, R&B and progressive electronic music.
The book SO FRESH IT HURTS tells a visual story about Amsterdam street culture and Appelsap as a key player in the development of the scene. The brand stands for fresh music, fashion, talent, art, street culture, design and nightlife and these topics form the umbrella of a unique story: SO FRESH IT HURTS.