Designing by nature. By creating the world’s best natural perfume without compromising on ethics or aesthetics, Abel is on a mission to blend the pleasurable world of perfume with the conscious simplicity of nature. Flowing, linear and ephemeral, the ‘living’ scents of Abel live on your skin, and become part of who you are. Vita Odor.
Following the creative direction initiated by Joachim Baan (now at …,staat), Abel was rebranded into a natural and sustainable luxury fragrance brand. The Abel logo is inspired by sunlight breaking through stacked rows of trees in a forest, a place where scents thrive. From the use of natural sunlight in photoshoots to organic inks and recycled materials used for packaging, the Abel brand embraces nature on every possible level.