Vita Odor

Abel

Designing by nature. By creating the world’s best natural perfume, without compromising on ethics or aesthetics, Abel is on a mission to blend the pleasurable world of perfume, with the conscious simplicity of nature. Flowing, linear and ephemeral, the ‘living’ scents of Abel live on your skin, and become part of who you are. Vita Odor.

Abel
Abel

Following the creative direction initiated by Joachim Baan (now at …,staat), Abel was rebranded into a natural and sustainable luxury fragrance brand. The Abel logo is inspired by sunlight breaking through stacked rows of trees in a forest, a place where scents thrive. From the use of natural sunlight in photoshoots, to organic inks and recycled materials used for packaging, the Abel brand embraces nature on every possible level.

Abel

Abel
Abel
Abel
Abel
Abel

Client

Date

Partners

  • Strategy & Copywriting
  • Chris van Veghel

An Income for Locals,
 an Outcome for Refugees

Honouring the spirit of the people currently living on Lesvos, both the locals as the refugees. Lots of Lesvos strives to enable locals and refugees on Lesvos to make a living for themselves, by creating a brand that sells products produced by Greek families on Lesvos and by using the revenue to help projects for locals and refugees on the island.

Lots Of Lesvos
Lots Of Lesvos
Lots Of Lesvos
Lots Of Lesvos

Inspired by the Greek light and colour palette, the branding, packaging and website design is based on three illustrations by London based artist Supermundane, combined with a playful crafted typography. The identity aims to respectfully honor the determined optimism and humanity that connects both the inhabitants of Lesvos and the refugees that together are meeting each challenge with strength.

Lots Of Lesvos

Date

Partners

New Heritage

Unlocking a beautiful heritage. By bringing the history of Keune as apothecary into a contemporary cosmetic context, the brand strengthens its position as an independent and innovative leader in professional hair products. No faux vintage, but a considered reinterpretation of original ingredients. With custom designed bottles, each collection has its own identity, yet remains a member of the Keune family.

Keune
Keune
Keune

The Keune Care line is elegant, with a serene sense of luxury. The custom caps of the bottles and pots follow the same characteristic shape. The younger blend collection comes in a modern no-nonsense design with brushed metal, a bold typeface and clear color coding.

Keune
Keune
Keune
Keune

1922 by J.M. Keune goes back to the brand heritage and celebrates its founder and origins with a sophisticated 1920’s font, a classic label and a luxurious deep blue. More collections are coming soon.

Keune
Keune
Keune
Keune

Chocolate Happiness

Unleashing the potential of a 90 year old chocolate brand, and relaunching it with a design-driven multi collection strategy, and an optimistic, colourful campaign. Delicata proves with four specific collections for every kind of chocolate lover – unusual in the market – one brand can bring ‘Chocolate Happiness for all’.

Delicata

The symbolism and correlation between chocolate and happiness is strong and near-universal (everyone knows chocolate makes you happy!). And now there is Chocolate Happiness for every kind of chocolate lover, with each collection designed to match its personality and audience.

Delicata
Delicata
Delicata
Delicata

With around 60 sku’s divided into four specific chocolate collections, each collection received a bespoke design, expressing their individual personality through different crafts, type treatments and materialisation. The project included custom chocolate bar design, as well as the concepts for flavours and products that became part of the portfolio.

Everyday Happiness: All the comforting classic flavours. For everyday chocolate eaters.

Sparkling Happines: Exciting, accessible, yet out-of-the-ordinary flavours. For chocolate lovers.

Discover Happiness: Experimental, culinary and provoking flavours. For adventurous chocolate enthusiasts.

Original Happiness: Intense, elegant, single-origin flavours. For chocolate purists.

Delicata
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